Louis Vuitton es una de las firmas del mundo del lujo que con mejores resultados se ha lanzado a la era digital. En este vídeo de minuto y medios podemos ver lo que ha sido el 2013 para la maison francesa.
Si por algo destaca LV es por su diferenciación, y por marcar tendencia. Aplicaciones propias, ecommerce mejorado hasta el detalle, personalización… todo el mundo Vuitton que puedes encontrar en el interior de una boutique, pero a golpe de click.
Desfiles en directo desde cualquier lugar del mundo. Redes sociales propias para cada país. Personalización de los mensajes. Cortos de cine que nos presentan nuevas colecciones de gafas o calzado. Inauguraciones de tiendas en todo el mundo con streaming.
Para muestra, el último corto de LV, homenaje al cuero, a los zapatos, en este vídeo recién publicado esta semana.
Un año que ha dado para mucho. ¡Felicidades al equipo digital de la maison!
Etiquetas: Louis Vuitton
Hola, este es el blog de La Agencia Secreta, un lugar donde hacemos posible lo que, a priori, parece imposible... Bueno, no hacemos milagros, pero ponemos todo nuestro empeño en hacer realidad las peticiones de nuestros clientes y normalmente lo conseguimos.
En este espacio vamos a compartir con vosotros un montón de anécdotas curiosas y descubrimientos de todo tipo y todos ellos reales, basados en nuestro trabajo y experiencia diaria.
¡Este es el espacio para los más caprichosos!
Me encanta como han sabido captar todo el mundo digital y adaptarlo a cada país. En España no toda la comunicación está tan bien hecha y menos a nivel global.
Felicidades por el trabajo tan intenso que conlleva.
Qué maravilla TODO.
Y qué placer volveros a tener por aquí.
¡Feliz año y muchísimo éxito!
¡Sí! Volvemos con fuerza, gracias por estar siempre.
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